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Big Data and Small Data
Data is the new gold. Data is the new oil. In the past years, big data has become very popular, and now in 2016 small data is the “new big data.” In data science, both are very important. However, we can read many different opinions on this topic. In…
A/B Split Tests: Avoid These Common Mistakes
Running AB tests is indispensable if you want to make good decisions. However, if you make mistakes, your decision can have worse consequences than simply deciding based on your intuition. Therefore, it is important to do A/B tests the right way…
Why Do I Need A/B Test?
Whenever you have to make a decision, you will want to compare cases and choose the better one. You may do so by tossing a coin, intuition, common sense, or other unreliable ways but it is better to use your data.Ten Reasons Why A/B Split Testing Is…
